Stay Competitive in the Digital Economy

In business you’re either growing or dying.
You put so much efforts to be where you are.
But it is not enough if your business is not ready for Digital Economy.
Does your business have all the required capabilities to make the switch?

The whole nature of business activities has changed

Before

Now

Before text

Now text

The whole nature of business activities has changed

Attracting Customers

Before

In the past the competition was Price based. To be attractive you lowered your price for your customers. To keep the margin – you looked for offshore/nearshore locations for cost-effective operations.

Now

Today – there is a lot of competition in almost any domain. Offshore/nearshore is not enought to win the price war. The good news – technology enables personalization. Which means – you can go with a highly tailored offering charging more.

Achieving Results

Before

In Industrial Economy you used your intuition and research capabilities to predict the future. Fingers crossed the direction was right and your management team was capable to get there.

Now

Today – experience and modern technology open the advantage of Rapid Experimentation. You can validate your hypothesis and tailor your strategy not in quarters but weeks, using numbers and facts to adjust your path to your goal.

Using Technology

Before

Before technology was used as enabler for you business strategy. It was heavily used to automate organisational SILOS (introducing Digital Silos) aiming to decrease operational costs

Now

Today technology used to inspire your business strategy since it can bring absolutely unique capabilities opening new doors.

Improving Operations

Before

Before the major goal of operations was efficiency and cost optimisation.

Now

Today the focus changed to capabilities, supporting revenue growth

Hiring Employees

Before

Before you hired your employees to take place in (some times not so well) defined processes. They were parts of a big machine lacking purpose and big picture. Loosing their motivation and burning out because of overall complexity and constant changes.

Now

Today, using technology you can build healthy and efficient ecosystem giving boring tasks to computers, letting them use human creativity and making them want to come to work.

What is the point?

Different Economies – different priorities

Before (Industrial Economy)

  1. Operations
  2. Business Strategy
  3. Employees
  4. Customers

Defending Your Value Proposition telling your customers why they need to buy your product and failing if they don’t.

Now (Digital Economy)

  1. Customers
  2. Business Strategy
  3. Employees
  4. Operations

Constantly adopting your value proposition keeping it actual and attractive for your customers.

What is the point?

Different Economies – different priorities

Before (Industrial Economy)

  1. Operations
  2. Business Strategy
  3. Employees
  4. Customers

Approach to value proposition:

Defending Your Value Proposition telling your customers why they need to buy your product and failing if they don’t.

Now (Digital Economy)

  1. Customers
  2. Business Strategy
  3. Employees
  4. Operations

Approach to value proposition:

Constantly adopting your value proposition keeping it actual and attractive for your customers.

30%

Digital transformation and a focus on customer experience can generate a 20-30% increase in customer satisfaction and economic gains of 20-50%.

Technology is just a tool, making it possible.

Digital Transformation is a Journey from business, focused on Operations to a business, focused on Clients.

70%

70% of digital transformations fail, most often due to resistance from employees.

$900B

Of the $1.3 trillion spent on digital transformation in 2018, an estimated $900 billion was wasted when initiatives didn’t meet their goals.

Technology is just a tool, making it possible.

Digital Transformation is a Journey from business, focused on Operations to a business, focused on Clients.

30%

Digital transformation and a focus on customer experience can generate a 20-30% increase in customer satisfaction and economic gains of 20-50%.

70%

70% of digital transformations fail, most often due to resistance from employees.

$900B

Of the $1.3 trillion spent on digital transformation in 2018, an estimated $900 billion was wasted when initiatives didn’t meet their goals.

Why companies fail?

1

Digital Transformation is not about technology.

It is about the complex transformation of your business to stay competitive in a modern environment. 60% of companies that have undergone a digital transformation have created new business models.

2

Mismatching Digitization and Digital Transformation.

The goal of Digitization is to bring discipline and formalize a way of work while the goal of Digital Transformation is to change the focus on Customers and build capabilities to stay competitive in Digital Economy.

3

Lack of attention to Employees.

Working in an outdated environment and experiencing a lack of purpose, leadership and inability to use and evolve their skills – employees sabotage transformation holding back the whole company.

Why companies fail?

1

Digital Transformation is not about technology.

It is about the complex transformation of your business to stay competitive in a modern environment. 60% of companies that have undergone a digital transformation have created new business models.

2

Mismatching Digitization and Digital Transformation.

The goal of Digitization is to bring discipline and formalize a way of work while the goal of Digital Transformation is to change the focus on Customers and build capabilities to stay competitive in Digital Economy.

3

Lack of attention to Employees.

Working in an outdated environment and experiencing a lack of purpose, leadership and inability to use and evolve their skills – employees sabotage transformation holding back the whole company.

Our vision

“We use technology to promote competence, honesty, transparency and fairness eliminating unnecessary stress and increasing competitive advantage of your business.”

Taking holistic approach for Digital Transformation we focus on 4 pillars:

Customer Experience

Due to high competition companies are fighting for the same Customers. Having a lot of proposition Customers’ expectations are growing rapidly challenging company flexibility and adaptability. You can’t miss the “decision to buy” window not providing the ability to interact with your brand 24/7 using digital channels.

Business Strategy

In pre-digital economy business strategy was based on intuition and assumptions. In digital economy tons of data processed by algorithms give better insights and speed un decision making. Together with Agile and right technology it gives the opportunity to validate your hypothesis fast adapting your business strategy according to results.

Employees

Companies that invest in Employee Experience outperform those that don’t and are four times more profitable. The goal of providing a strong employee experience isn’t to make your people feel warm and fuzzy. It’s to enable them to do their best work—to make them want to come to work.

Operations

The pre-digital economy was focused on ERP solutions which were inflexible, expensive, hard to upgrade and poorly suited to modern digital business. Now the era of Digital Operations Platforms started. Organisational and Tech SILOS lead to big fragmentation of company operations slowing down and making it hard to measure, control and improve your value chain.

Our vision

“We use technology to promote competence, honesty, transparency and fairness eliminating unnecessary stress and increasing competitive advantage of your business.”

Taking holistic approach for Digital Transformation we focus on 4 pillars:

Customer Experience

Due to high competition companies are fighting for the same Customers. Having a lot of proposition Customers’ expectations are growing rapidly challenging company flexibility and adaptability. You can’t miss the “decision to buy” window not providing the ability to interact with your brand 24/7 using digital channels.

Business Strategy

In pre-digital economy business strategy was based on intuition and assumptions. In digital economy tons of data processed by algorithms give better insights and speed un decision making. Together with Agile and right technology it gives the opportunity to validate your hypothesis fast adapting your business strategy according to results.

Employees

Companies that invest in Employee Experience outperform those that don’t and are four times more profitable. The goal of providing a strong employee experience isn’t to make your people feel warm and fuzzy. It’s to enable them to do their best work—to make them want to come to work.

Operations

The pre-digital economy was focused on ERP solutions which were inflexible, expensive, hard to upgrade and poorly suited to modern digital business. Now the era of Digital Operations Platforms started. Organisational and Tech SILOS lead to big fragmentation of company operations slowing down and making it hard to measure, control and improve your value chain.

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